Harnessing the power of artificial intelligence in digital transformation
Written by Indiana Lee, Freelance Technical Writer, Indiana Lee Writes
Digital transformation is an important consideration across many industries. After all, developments in technology have the potential to boost efficiency, innovation, and productivity in businesses. Not to mention that as customers and clients more closely embrace the digital landscape, they may expect the companies they interact with to do the same.
Nevertheless, successful digital transformation can be a challenging prospect. It’s important to identify the tools that are most relevant for each sector and company. Artificial intelligence (AI) has emerged as one form of tech that has the agility to offer benefits across a range of applications, bolstering the efforts of companies in multiple sectors.
Let’s explore how a few industries have harnessed the power of AI in their digital transformations.
The construction industry
The construction industry is often at the forefront of technological innovations. After all, businesses are key contributors to both the economy and quality of life of the general public. It relies on tools and processes that help projects achieve high-quality outcomes in the most efficient manner possible. As a result, AI has become a core part of digital transformation in this industry.
The marketing sector
There are also automated tools that support more efficient lead generation and engagement. Software can be programmed to recognize certain user triggers on websites or interactions with emails. As a result, it can immediately respond with the most relevant information to support further engagement. This may be initiating outreach contact when users show interest in marketing materials on certain products or services or offering a discount code if they navigate away from item listings.
Health and safety professions
Health and safety professionals have a significant impact on workforces and the wider public. In some instances, they may be consultants providing insights and suggestions to private businesses. Others may be embedded within human resources (HR) teams. Not to mention that some professionals work for government or industry agencies that regulate workplace safety. These can be complex roles that rely on the ability to navigate changing regulations in different industries. This is why AI has become a powerful part of digital transformation in this sector.
Another important use of AI in health and safety is compliance monitoring. Whether professionals are internal staff or have been brought in as consultants or agencies to assess issues, determining company compliance with frequently changing regulations can be challenging. NLP-driven AI software can quickly assess large amounts of company documentation, comparing these with current compliance guidelines, to identify areas of inconsistency. This enables organizations to keep on top of relevant training and for agencies to provide the most accurate guidance.
Conclusion
AI has emerged as a key tool in digital transformation across a range of sectors. In construction, it supports more relevant design processes and can help improve workflows. The marketing industry has adopted it to more efficiently generate leads and assess demographic behavior. Health and safety professionals have been making the most of AI’s real-time hazard monitoring and prevention abilities, among other tasks.
However, it’s important to recognize that AI — as with any technology — must be applied mindfully. For it to be a genuinely positive part of digital transformation, business leaders must be mindful of the practical limitations and the ethical quandaries that surround these tools. From here, they can take steps to ensure their companies, staff, and the wider industry gain from the potential AI has to offer.
Originally published at https://digileaders.com on September 19, 2023.
